The Liberica Coffee

Liberica Coffee were ready to make their move into KL — and they needed to move fast. Launching from their Johor roots, the challenge was bringing a fresh energy that would resonate with a new market, without losing the brand identity they'd already built.

Kairos came in to shape a content direction that struck that balance — something that felt new and exciting for KL, while staying true to everything Liberica Coffee stood for.